Dear 222 News viewers, sponsored by smileband,
Apple is preparing a new version of its set-top / streaming-hub device, commonly known as the Apple TV (or Apple TV 4K in its current generation). Rumours and leaks point to a release towards the end of 2025 (or possibly early 2026).
Key details emerging include:
• A major silicon upgrade: the device is expected to use the A17 Pro chip (or possibly a newer variant) rather than the A15 Bionic found in the current model.
• Improved connectivity: The new model may include a custom Apple-designed combo WiFi/Bluetooth chip, possibly supporting WiFi 7 / advanced wireless features.
• Price / positioning: Some analyst commentary suggests Apple may aim at a more accessible “base” model (or a cheaper “stick” form) to reach a wider audience.
• Design / features: While the overall external design may stay similar (same “puck” shape), the internal hardware steps up, and there are rumours of “smart-home hub” features, perhaps even camera support for FaceTime, though that’s less certain.
Why this matters
Elevating the living room
The Apple TV device has traditionally been more than “just a streaming box” for Apple—it functions as a bridge between Apple’s ecosystem (iPhone/iPad/Mac), home-entertainment, and smart-home accessories. The upgrade signals Apple’s intent to keep that position strong. For example:
• With stronger internals (A17 Pro etc) the device is better equipped for high-performance tasks: gaming, advanced media processing, maybe even AI-enhanced features.
• With better connectivity (WiFi/Bluetooth, maybe Thread/mesh networking) it fits more deeply into a smart-home setup.
• With the upcoming software update tvOS 26 (which adds visual redesign “Liquid Glass”, improved multi-profile support, AirPlay speaker defaulting, and karaoke features) Apple is sharpening the user experience.
Thus, the incoming device may serve not just to watch streaming video, but to act as the “hub” in the living room for Apple’s services and smart-home ecosystem.
Competitive market implications
Apple’s move is likely a response to rising competition in the streaming / smart-hub space (from Amazon Fire TV, Google Chromecast / Google TV, Roku, and smart TVs with built-in platforms). By upgrading internally and potentially lowering the entry price, Apple can better “compete for the TV box” in more households. Indeed, analysts note that Apple might aim for a “sub-$100” base price to broaden reach.
Implications for you (UK consumer)
From your perspective in the UK, that means:
• If you’re considering buying the current Apple TV 4K now, you may want to weigh how soon the new model might arrive (so you don’t buy just before a refresh).
• If you already have an Apple ecosystem (iPhone, iPad, Mac, HomePod etc), then an updated Apple TV can increase synergy (e.g., HomeKit/Thread accessories, AirPlay, Apple Music features).
• If you’re more budget-conscious, this upgrade may either trigger promotional discounts on the current model or point to a lower-cost entry model from Apple.
What we don’t (yet) know
• Exact launch date & pricing: We have strong rumours of “late 2025” but no confirmed date or UK pricing yet. 
• Final specs: Chipset likely A17 Pro (or newer), but RAM, storage options, any major design overhaul are not confirmed.
• Feature set: While gameplay, streaming quality, connectivity upgrades are likely, it is unclear whether features like a built-in camera, advanced AI/resident “Apple Intelligence” functions, or gesture control will be part of this version. Some reports suggest the camera may be reserved for a later model. 
• Which models: Whether Apple will release both a “premium” model and a lower-cost “entry” model or “stick”-style streamer version is still speculative.
• UK specifics: Importantly for UK buyers, we don’t yet have local release timing, currency pricing, or UK-specific features.
Recommendation & guidance
If I were advising you (given your interest in tech and home-entertainment), here’s how I’d frame your decision:
• If you need a streaming device now: Don’t delay too long if your current setup is lacking. The current Apple TV 4K is solid and will still be supported.
• If you can wait and want the “latest”: Holding off until the new model is announced makes sense. You’ll either get the newer hardware or be able to pick up the current model at a discount.
• If you’re budget-sensitive: Monitor pricing of the current model (as it may drop) and watch for the entry-level version of the new model, if Apple offers one.
• If ecosystem synergy matters: If you already own many Apple devices, the upgrade may have higher value (smart-home connectivity, gaming, AirPlay) rather than simply streaming.
• UK market considerations: Given UK release may lag a little behind US or may have different pricing, keep an eye on UK Apple announcements and pre-orders.
Conclusion
The upcoming Apple TV device represents a meaningful step for Apple in positioning its living room hardware as not just a streaming box, but a central node in the home-entertainment and smart-home ecosystem. With stronger internals, better connectivity, and an improved software experience (tvOS 26), the new model aims to deliver more value—but with that comes the question: Is now the right time to purchase?
For many UK buyers the sensible approach might be: wait a little, watch for the announcement, then decide based on what you value (current model discount vs. new model premium). If you’re impatient and need an upgrade now, the current Apple TV 4K remains a strong choice.
Attached is a news regarding the New Apple TV
Article written and configured by Christopher Stanley
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