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Self‑styled “Kardashian of Cheshire” admits luxury handbag scam
A 26‑year‑old man from Alderley Edge known as the self‑proclaimed “Kardashian of Cheshire” has pleaded guilty to orchestrating a sophisticated luxury‑handbag fraud, deceiving friends, family and business owners out of nearly £200,000. The revelations have shaken the local community and highlighted how social media illusions can fuel real‑world crimes.
The glamorous façade
Appearing in a Channel 4 documentary, Rich Kids of Instagram (2016), Jack Watkin cultivated an image of unchecked wealth—sharing limelight moments in chauffeur‑driven Rolls‑Royces, dining at Harrods, and staying in London’s most exclusive hotels like The Dorchester, However, detectives later uncovered that this lavish lifestyle was fueled entirely by illicit gains.
The scam laid bare
At Chester Crown Court, Watkin admitted to six counts of fraud, having promised Hermès handbags or profit-sharing deals to his victims—none of which materialised:
• Defrauded his father, Jason Watkin: £24,500
• Friend, Hannah Jakes: £98,500
• Business owner, Christine Colbert: £43,800
• Others, including Harrods barman James Irlam (£13,000+) and Naheem Akhtar (£840)
Despite borrowing lavishly, Watkin never had the means—or intent—to purchase the promised goods.
Dual convictions
In a twist revealed only after legal restrictions lifted, Watkin was also convicted earlier this year for nine charges tied to indecent images of children, including 274 Category A images These disturbing findings emerged during the police seizure of his phone in March 2024.
Investigative triumph
Detective Constable Gareth Yates described the façade: “You would see fancy hotels, luxury cars, designer clothing… [he] described himself as the Kardashian of Cheshire” Victims came forward, though some were initially embarrassed, and investigators from Cheshire Police and the CPS meticulously built their case.
Christine Colbert summarized the betrayal:
“I was very much convinced that his lifestyle… was true and, to be fair, he was living that lifestyle—it just happened to be on everybody else’s money.”
Looking ahead
Watkin is currently remanded in custody and will be formally sentenced on September 3, 2025, for both the fraud and indecent‑images offences.
Why this case matters
• Trust exploited via social media: Watkin weaponised envy and aspiration, using staged wealth to create credibility.
• Exclusive markets misused: His scheme leveraged the allure and scarcity of premium Hermès handbags.
• Multiple victims impacted: The deceit spanned loved ones, acquaintances, and business owners.
• Justice takes time: It was only after a lengthy investigation that all facets—including the disturbing digital content—came to light.
Key dates at a glance
• 2016: Featured in Channel 4’s Rich Kids of Instagram
• March 2024: Phone seized, indecent images discovered
• April 2025: Convicted on charge of possessing indecent images
• June 24, 2025: Pleaded guilty to six fraud counts at Chester Crown Court
• September 3, 2025: Sentencing date set
This case stands as a stark reminder: a gleaming social‑media image can mask darker truths. And as luxury‑item scams become more elaborate, vigilance is key—particularly when someone offers exclusive deals that seem too good to be true.
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Article written and configured by Christopher Stanley
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