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Kylie Jenner Accused of Inflating Business Success – Forbes Says She’s Not a Billionaire
| October 30, 2025
Forbes has once again cast doubt on Kylie Jenner’s financial empire, claiming that the reality TV star and entrepreneur exaggerated her wealth and misrepresented the success of her beauty brand, Kylie Cosmetics.
In a scathing report, the magazine — which famously declared Jenner the “youngest self-made billionaire” in 2019 — has now stated that new findings suggest her net worth falls far short of billionaire status. According to Forbes analysts, Jenner’s business figures were “inflated beyond reality,” and the financial data presented to the publication at the time may have been “selectively edited” to enhance her perceived success.
The controversy dates back to 2020, when Forbes first retracted Jenner’s billionaire title after discovering discrepancies between financial documents provided by her team and the actual performance of Kylie Cosmetics. Now, five years later, new evidence from recent corporate filings and insider interviews has revived the debate over the true value of Jenner’s empire.
“Forbes has reviewed the latest available data from Coty, the publicly traded company that bought a 51% stake in Kylie Cosmetics, and the numbers simply don’t add up to a billion-dollar valuation,” the report stated.
Coty acquired the majority stake in Kylie Cosmetics in 2019 for $600 million, valuing the brand at roughly $1.2 billion. However, Forbes now claims that Kylie and her family’s claims about revenue growth and profit margins were “significantly exaggerated.” The publication suggests her actual net worth sits closer to $600 million — an impressive figure, but not enough to secure billionaire status.
Jenner, 28, has built her fortune through a combination of her makeup empire, social media influence, and brand endorsements. Despite the renewed scrutiny, she remains one of the most powerful figures in fashion and beauty, with over 400 million Instagram followers and multiple business ventures, including her skincare line, Kylie Skin, and her fashion label, Khy.
In response to the allegations, Jenner has previously called Forbes’ reporting “inaccurate” and “unfair,” asserting that she has “never lied about anything.” Her representatives have not yet commented on the latest claims.
While the debate over her billionaire status continues, financial experts note that the controversy highlights the blurred line between celebrity branding and business transparency in the age of influencer entrepreneurship.
Forbes concluded, “Kylie Jenner remains an incredibly successful young entrepreneur — but the numbers show she is not, and likely never was, a billionaire.”
Attached is a news article regarding kylie Jenner who fake and fraudulent made claim regarding her success as a billionaire
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