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Latvian Women Hire “Husbands for an Hour” Amid Severe Male Shortage
In Latvia, an unusual social trend has emerged as women increasingly turn to paid “husband-for-an-hour” services to tackle everyday tasks traditionally associated with male partners. This phenomenon isn’t about dating or romance — it’s a practical adaptation to a demographic reality affecting many households across the Baltic nation.
A Pronounced Gender Imbalance
Latvia currently faces a significant gender gap: women outnumber men by about 15.5 %, a surplus more than three times the average across the European Union. The imbalance becomes even more striking in older age groups, with women over 65 accounting for nearly twice as many as men in the same bracket.
Experts attribute this disparity to factors including higher male mortality, driven by lifestyle and health differences: Latvian men are more likely to smoke, have weight-related health issues, and experience shorter life expectancy than women.
What Is a “Husband for an Hour”?
Against this backdrop, companies in Latvia have begun offering what the media calls “husbands for an hour” — male workers women can hire on demand for household and practical tasks. These services are not marriage arrangements but instead function like specialised handyman or gig-economy services:
• Remontdarbi.lv and Komanda24 are two platforms where clients can book men online or by phone to arrive within about an hour, often billed similarly to on-demand services.
• These workers — sometimes playfully branded as “Men With Golden Hands” — assist with plumbing, carpentry, painting, furniture assembly, TV installation, repairs and other maintenance jobs.
The services focus on efficiency and professionalism rather than personal interaction, helping women who live alone or don’t have a partner capable of tackling household challenges.
Beyond Chores: What Women Say
For many Latvian women, the lack of men has implications beyond chores. Some describe social and romantic challenges caused by the imbalance: workplaces and social spaces often skew heavily female, and friends may choose to move abroad in search of partners. Others say the shortage has reshaped how they approach dating, companionship and daily life.
“It would be nice to have more men to talk to or date,” said one festival worker, reflecting a sentiment echoed by others who see the imbalance in their everyday interactions.
A Response, Not a Solution
While the “husband for an hour” trend has garnered attention — and even some playful commentary in international media — sociologists and demographers caution that it is a stop-gap measure, not a resolution to deeper demographic issues. The services ease practical burdens but do not substitute for long-term relationships, family formation and community growth.
Ultimately, the rise of paid “husband” services in Latvia highlights how shifting population structures can reshape social norms and market responses — turning what might seem a quaint service into a pragmatic adaptation to changing times.
Attached is a news article regarding Latvian women hiring men to be there husband for a hour due to the shortage of men in there country
Attached is a News article regarding Latvian women hiring a husband for a hour due to the shortage of man in there country
Article written and configured by Christopher Stanley
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